2 years ago
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Velvet Mill “Pink Friday” pop-up

22 Bayview Ave, Stonington, CT 06378, USA

From 5 to 8 p.m. there will be an event featuring sales and deals from shops, a pop-up market, live music from Dr. Westchesterson on piano, and a food drive to benefit the Gemma E. Moran United Way/Labor Food Center.

Pink Friday is an initiative of the boutique industry group The Boutique Hub, which asks, “What if the entire small business community collaborated this holiday season to drive major awareness to shopping small … first?” It’s held the Friday before Black Friday.

Alisha Cadoret-Sturges, owner of the clothing shop Valomie Boutique, said she heard about the concept and brought it to the Velvet Mill. She said small businesses have their chance on Small Business Saturday, but people may feel burnt out or have already shopped.

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Shein’s app works to create an addictive user experience, which ensures consumers are regularly checking and browsing the app.Shein has begun collaborating with celebrities like Katy Perry, Khloé Kardashian, Lil Nas X and Bahraini celebrity Almahra, creating Key Opinion Leaders (KOLs) who create clothing lines, perform at event – essentially boosting the company’s relevance in specific markets.

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The last time the fashion industry enjoyed such a revolution was the 90’s, when Amancio Ortega founded Inditex, the fashion conglomerate that made him the 10th richest person in the world.

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